Just tried the beta of Yahoo! Video Search for the first time (probably very late to the party, but nothing new there), and it’s pretty impressive.
What’s even more impressive, though, is Yahoo!’s enthusiastic adoption of RSS, in this as well as other ways. Most of us have played with My Yahoo!’s RSS capabilities (although I still prefer my client-side Shrook), but Yahoo!’s also implemented a program to allow content publishers like GU to submit their content to the Y! search database by RSS. Very smart, I think (though I’ve still not been able to get anyone from Y! to explain exactly how to do it).
And now this – Video Search supporting enclosures, with full support for a standards-setting programme and a clear, user-friendly description of why this kind of thing is important:
Why should I syndicate my content?
The question is, why wouldnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t you? RSS syndication is a simple and inexpensive way to build awareness of your content and your brand and itÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s also a great way to drive traffic to your site and content. By investing a small amount of time creating your RSS file with Media RSS, youÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re enabling broad distribution of your video content to many sources with minimal ongoing work. The flexibility of RSS means that you could reach any site or device that supports Media RSS, which in the future could include such devices as a Media RSS-aware DVR or TV.
Syndication can help you attract new users, especially if your RSS feeds are submitted to search engines. In addition, it can also help you build stronger relationships with your existing users who want to know as soon as new content gets created and published.
Hear hear. In the context of the “exploding TV” discussion currently taking place all over the place, this is really interesting.