“My sources say that not only is nobody subscribing to the website, but subscribers to the paper itselfÃ¢â‚¬â€who have free access to the siteÃ¢â‚¬â€are not going beyond the registration page. ItÃ¢â‚¬â„¢s an empty world.
The wider implications of this emptiness are only just starting to become clear. A Murdoch and Fleet Street veteran with whom IÃ¢â‚¬â„¢ve been corresponding about the paywall reported to me on his recent conversation with an A-list entertainment publicist: Ã¢â‚¬ËœWhat was really interesting to me was that this person volunteered a blinding realization. Ã¢â‚¬ËœWhy would I get any of my clients to talk to the Times or the Sunday Times if they are behind a paywall? Who can see it? I can’t even share a link and they aren’t on search. ItÃ¢â‚¬â„¢s as though their writers don’t exist anymore.Ã¢â‚¬â„¢Ã¢â‚¬â„¢ “