Our solution has been to plug the TelegraphÃ¢â‚¬â„¢s own registration system into two platforms, one of which powers comments across Telegraph.co.uk and the other gives every reader a profile and the option to set up a blog, join discussion groups and create a network of other readers. This same registration system allows readers to sign up for various Telegraph services, including email newsletters and our subscriber website, and this expanding all the time. For comments we have partnered with Disqus, a terrific start up based in San Francisco which impressed not only because of the range of tools on offer but also because of their understanding of the dynamics of conversations on the web.
Reader profiles, blogs and discussion groups are now built in BuddyPress, a platform that adds social networking features (such as profiles) to WordPress MU. Last summer we moved our journalistsÃ¢â‚¬â„¢ blogs to WordPress so in many ways this was a natural extension of that project for us. A development team here at the Telegraph have now built on the excellent work of Andy Peatling and the BuddyPress team and created a version of BuddyPress specifically for our readers.