Here’s an interesting e-Media tidbit from Poynter:
There’s a better way, and it’s demonstrated by SignOnSanDiego.com, website of the San Diego Union-Tribune. When an unregistered site visitor first hits an article on that site, a registration request is shown on top of the article, typically obscuring the headline but not the entire story. You can 1) fill out the 5-item questionnaire to make the box go away and never come back, 2) click “Ask me later,” or 3) just scroll down and read the article.
I tried it, and it’s interesting (though it only partially renders in Firefox in Mac OSX). I’ve been trying to find a decent way of mimicking the “hassle” features of shareware on website registration, and this is the nearest thing I’ve seen to that. Could be an interesting model.