The Flash movie on EPIC, from Robin Sloan and Matt Thompson, is a blast, raising some interesting issues about how widespread access to publishing tools combines with increasingly intelligent searching and “personalisation” techniques to create a future in which the transport for all media is something called the Evolving Personalized Information Construct. If you don’t want to watch the Flash movie, you can read a good summary from Cyberjournalist.net.
For me, the most interesting thing about the EPIC movie was the end, which (and I’m summarising here) described the content on EPIC as being shallow and unauthoritative. In other words, the departure of the print news media from the content space (in the EPIC story, the New York Times goes “offline” in the face of the Googlezon blognewsosphere) leads to a thinning of the available content. (FYI: Googlezon is the imagined merging of Google and Amazon, combining Google’s search capacity with Amazon’s personalisation juice). Sure, we’ve got millions of people writing things, but it tends towards the trivial and it’s certainly not been fact-checked.
Well, maybe. The movie’s only purpose is to provoke discussion, of course. But I think the message that the content is more important than the container continues to be the important thing. As a news organisation, we should be focussing on how our content is consumed by the Googlezon blogosphere as much as how it’s consumed by our own website (which, in some ways, is just an instance of the blogosphere).