TeleRead has some advice for the New York Times. I certainly don’t agree with all of it, but it’s never less than interesting. Take this:
Idea #6: More video on the Times’ Web site
The Times Web site still isn’t enough of a multimedia animal. The newspaper should recycle video content from its cable TV programs to the newspaper’s Web site to add to the richness of the multimedia there–both daily editions and database content. If the Discovery cable network bails out, then so be it. Nielsen/NetRatings, according to BusinessWeek, says a mere 27,000 people watch Discovery Times. Needless to say, the Times’ Web videos could be archived forever and would be increasingly valuable as TVs and computers converged. Charge for most videos until bandwidth costs come down sufficiently to offer large numbers of them for free.
Idea #4: Closer ties with the blogging community
Plug more closely into the blog circuit. In a dream world for the old media, blogs wouldn’t exist. But they do, and the Times Web site would do well to try to include links to relevant blog items and other outside sources at the end of each story on issues of major interest. This already happens to an extent, but let’s see more of this.
Video and links to the blogosphere are, I think, inevitable for the big legacy media news brands. Figuring it out is going to be, erm, interesting.