It’s easy to get so excited by blogosphere-citizen-journalism-collaborative-filtering and such-like to forget that the digital device that people use more than anything is their mobile. UK newspapers have a lot to learn from their European counterparts about the strategic use of mobile – check Stockholm City, which only interacts with its readers by SMS, including selling classifieds and canvassing readers for opinion – but the Sun in particular seems to be pushing the envelope, at least in Anglo terms. This from Media Bulletin:
News International has launched Sun Mobile selling Sun-branded content for mobile phones, including Page 3 screen savers, games and ringtones.
Sun Mobile will be accessible to users in more than 130 countries, due to News International’s partnership with Bango, which manages content delivery and payment. Around half the traffic for The Sun online comes from the US and Canada.
Simon Ashley, commercial manager at News Group Digital, said: “It is vitally important that The Sun has a strong presence in all media whether it be print, web or mobile.”
Guardian Unlimited’s efforts to date in this space have been limited to text alerts, which have proven pretty successful. But, like everyone, we’re having to think about the way mobile changes people’s consumption of news and, more importantly, how it changes their perception of the relationship they have with their news provider.