Liked this from Steve Yelvington, coming out of a seminar at the recent Poynter digital shindig: Toward a new covenant with the audience:
Dear [reader]
We promise, with your help
To listen to what you have to say.
To help you have a voice.
To give you tools so you can control our relationship.
To be open about how we gather and produce the news.
To deliver news on any platform you want it.
To respect your time.
To be relentlessly useful.
To be relentlessly creative.
To be a good citizen and help you be a better one.
To facilitate your efforts to find relevant news and information. Even when we can’t provide it, we’ll help you find it.
To never abuse your personal information.
To help nurture community discussion.
To be a catalyst for social agendas.
To be constructively involved in shaping the public dialogue.
To revisit these promises and to keep evolving.
Love, [We, the media]
