So it’s official: Ask Jeeves is purchasing Bloglines. SiliconBeat have an interview with the main players which includes this interesting quote from Ask Jeeves vp Jim Lanzone:
Down the road, Lanzone said, Ask Jeeves will look at opportunities to merge the Bloglines service into Ask Jeeves’ offerings. He mentioned desktop searching and MyJeeves, a service that allows people to store bookmarks and search results, as “obvious starters.”
Also interestingly, Lanzone says Ask Jeeves won’t “kill it with monetization”, which aside from having the makings of a new buzzphrase which I’m likely to be hearing in meetings quite a lot, is also an interesting issue for Bloglines. As I’ve said before, RSS presents a challenge for integrators – how will content owners feel about aggressive “monetization” of their content in a third party environment – and Bloglines, being web-based and thus, to all intents and purposes, just another website, and also being very widely used, is probably going to be the catalyst for getting this thorny issue sorted out. The Ask Jeeves purchase just brings the debate closer.