Here’s something to bear in mind the next time someone suggests cutting back on a website in order to increase sale of its sister newspaper: in Spain, four major dailies significantly increased circulation in 2004:
The stats are out for Spanish dailies’ 2004 circulation on PRNoticias and they’re reversing the decline that has plagued the industry since 2000. El Mundo had the most success increasing its audience by 7.5%, followed by El Pais at 6.5%, ABC at 3.8% and la Razon, which increased its readership by 3.2%. El Pais remained the most popular paper with an average daily circulation of 468,776. The newspapers’ directors have previously stated that the 2004 numbers would be positive and attribute the success to the multitude of kiosk promotions used throughout the year.
And yet El Mundo, the paper that saw the biggest increase, also surpassed 6 million readers in January:
elmundo.es, the website of Spain’s main daily, has beaten its own record by reaching more than 6 million unique readers in January. In only three months, the number of the site’s readers grew by more than a million, affirming elmundo.es’ position as the most consulted news site in Spain, as well as in the Spanish speaking world. With monthly figures for the New York Times being around 17 million and France’s Le Monde at 3 million, elmundo.es is not making a bad showing at all, especially for a European paper.
Things that make you go “hmmm.”