So, here is Yahoo!’s blog play, at last. Not Six Apart or LiveJournal or anything – just a very nice looking in-house platform that seems to intelligently combine Yahoo!’s best elements. Two things look particularly interesting: Blast, which allows you to share “an idea, a question, an attitude, or a Web link”; and full integration with Yahoo! Music’s excellent personal radio facility.
And the word “blog” is very, very low key.