There are some very interesting points in Tom Curley’s speech to the AP Annual meeting, including an acknowledgment by the AP CEO that, whatever we may wish or like, the user is now in control, and the news that AP is planning a specific “multimedia service for 18-35 year olds” – I can’t remember a content provider saying so explicitly that younger people don’t read, they watch and interact. But I thought this extended quote was particularly interesting:
After a century and a half, AP is shedding its telegraph model of content delivery for a database model, the project at the heart of eAP.
With the arrival of the eAP database, you will have easier access to the full spectrum of our text, photos, graphics, audio and video. Members will be empowered to search, select and customize the reports they want to receive from AP. The old fire-hose method of delivery will be retired, in favor of custom access to the database.
The new Web browser view dramatically improves on the one we offer now. Rather than separate, reverse chronological rundowns of text, photos and graphics, you’ll see story-centric displays of multiple media types, all related to the same event.
In a second phase, we’ll integrate the new AP viewer with your newsroom workflow, so that you can easily move content into your production systems for print, broadcast and online.
That will require the development of new formatting and tagging standards with a Web-based interface that we will be sharing with you and your production equipment vendors over the next 18 months. We believe that these changes will translate into measurable production efficiencies in your newsrooms.
For instance, we intend to tag all the important people, places and things in the text, so you can link additional resources to them — stock prices and charts for public companies, statistics for athletes and profiles of the rich and famous.
As a cooperative, we have the opportunity to set the standards for how this tagging gets done, just as we did for print formatting decades ago, and we look forward to working through it with you.”
Interesting. Firehose to tagged database seems an interesting analogy for Web 2.0 itself, doesn’t it?