Backfence.com has officially launched in Washington. On first pass, the design is interesting: it’s very 37 Signals style, bold colours and uncluttered page layout. Very nice. As others have pointed out, the self-service advertising model is another feature. There are three types of advertising: display (with a cool “build your own” system), classified (free to individuals, with upsells, and paid-for for businesses) and yellow pages (again, free for local businesses, with upsells).
About Lloyd Shepherd
Lloyd is the author of The English Monster, The Poisoned Island, Savage Magic, and The Detective and The Devil. He lives in London, and only talks about himself in the third person for SEO purposes.