News on developments on RSVP, a pretty cool technology that streams text content to mobile phones one word at a time. Not seen it in action myself, but I’ve been told by colleagues that it really words.
When BJ Fogg was head of U.S. research at Casio in the late 1990s, he wanted to use a technology commonly used for speed reading to deliver content to watches and other devices.
Casio never embraced the idea. But Fogg is getting a second chance. Now director of research and design at Stanford University’s Persuasive Technology Lab, Fogg is leading a research team that is testing the same technology – known as RSVP – to easily present large amounts of text on tiny mobile phone screens.
This is not pie-in-the-sky stuff. His researchers have an entrepreneurial hunger, Fogg says. The lab’s created a public service called BuddyBuzz that anyone with the right mobile phone can use. And the team is studying the commercial feasibility of the technology.
‘We think there’s definitely commercial potential for delivering text content to mobile phones and we’re exploring some of those options,” he said. ‘There are members of the team who would love to spin this out to a company.”