If you haven’t read it yet, check out Jack Shafer’s hilarious imagining of Google’s demise. He sees the big G being squeezed between a resurgent News Corp., an aggressive Amazon and an insatiable Wall Street. Much of it is flat out mad, but interestingly mad. The one bit I really disagree with is the idea that News Corp. would create some kind of super “internet within the internet”, what Shafer calls “RupeWeb”, but in his analysis of how newspapers might respond to the challenge, and how Amazon might have more bite than anyone imagined, I think he’s spot on.
About Lloyd Shepherd
Lloyd is the author of The English Monster, The Poisoned Island, Savage Magic, and The Detective and The Devil. He lives in London, and only talks about himself in the third person for SEO purposes.