The pace of web development being what it is, sometimes a big watershed day can pass and you barely notice. So let me pause for a moment and point out that we’ve done two exciting, disruptive things today which potentially hold big implications for the future.
Thing 1: We announced today that Ricky Gervais, all-round comic genius and modern renaissance man, will be doing a series of 12 podcasts for us. We’re distributing the podcast and marketing it as a GU product, he’s putting the actual audio together (with his two sidekicks Stephen and Karl). It starts next week. It’s going to be huge.
Thing 2: It’s been in the works for a long while, but today we also soft-launched our news reader, Guardian Unlimited Newspoint. It’s a branded RSS reader which comes pre-loaded with our RSS feeds, with the capacity to add further feeds from a recommended directory, or manually by adding the RSS URI. Only works on Windows at present (we’re working on a Mac version), but I think it’s pretty cool – certainly the best delivery of a branded RSS reader I’ve yet seen. I’d love to know your thoughts.
So, as of today, we’re a broadcaster and a syndication platform. And to think, 10 years ago we were just a newspaper.