Smart and interesting. Reuters has announced that it’s going to make video clips available to affiliate websites. Basically, anyone can sign an affiliate deal with Reuters and in return get a web-based player to embed in their site:
The video player, compatible with Windows and Macintosh-based systems, will be embedded in an affiliate’s Web page and will not require a viewer to install software.
During the pilot period the video player will be offered free of charge to any participating Web site, but it may contain ads, Smyth said. Once the service is launched commercially sometime in the first part of 2006, affiliate sites may have the option of showing ads or paying a license fee, he said.
Videos on Reuters’ main Web site contain 15-second ads that precede the video.
The technology uses Flash to stream the video, and they’re using salesforce.com to handle the CRM for registering to use the service. I’ve signed up and will try implementing it soon – assuming I’m allowed to use the beta.