What Web site provides the most reliable source of information on the internet?
Top picks were Yahooo (cited by 11.3% of U.S. consumers), MSN (10.4%), Google (9.9%), CNN (8%), AOL (5.2%) and Consumer Reports (3.1%). Google scored first among younger consumers, with 22% of the 18-24 crowd and 15% of the 25-34 group choosing to Google.
In Europe, no single media property emerged as most trustworthy and objective. But Europe has a clear choice for most-reliable Web information source: Google ranked tops in France, Germany, Netherlands and Spain, and scored No. 2, behind the BBC, in the U.K.
GoogleÃ¢â‚¬â„¢s strong showing in the U.S. and Europe as a reliable Web information source is intriguing since the site largely leaves it to users to figure out what in the sea of unedited search results should be believed or discarded. But that leaves consumers in control, and those consumers count on Google to lead them to the truth.
Fascinating. I can’t find the original article, so I don’t know just what the original definition of “reliable” meant, but this survey certainly points to something true and important: that sites which aggregate content and give users access to a variety of voices and materials become, almost by definition, more “reliable” to those consumers. A very interesting message for publishers like the Guardian to take heed of.