Our Ricky Gervais podcasts have now been downloaded more than two million times. Amazing. Check out the MediaGuardian story here (registration required).
“Usually, in order to be heard by millions of people you have to do a show on Radio 1 or Radio 2,” said Gervais. “The problem is, those stations expect you to be competent and professional. We had to find a way around that.”
Gervais’s show is seven weeks into a 12-week run and knocked Radio 1 breakfast host Chris Moyles off the top of the UK download charts.
I don’t know enough about radio to say how this might compare with a mainstream or even a niche radio show. I seem to remember In Our Time was doing slightly less than 100,000 downloads an episode six months ago, but it’s probably more now.
Anyway, I’ll say it again: two million downloads.