VisitBritain, the website for the Birtish tourist industry, has selected digital design agency Start to revamp its website, following a four-way pitch.
Start said it will incorporate new and emerging technology into the site, which will relaunch in Autumn 2006.
Wouldn’t you think tourist board websites would be absolute no-brainers for community-driven content? If you want to know where to go in Britain, what would you rather do: check out a chunky big piece of brochureware, or ask some people from Britain? I’ll bet that Guardian Unlimited’s Been There sites on Britain are already ten times as useful as even a redesigned VisitBritain site will be, and we’re still in beta. Unless they put personal recommendations in, of course.