Nice quote from Tom Glocer of Reuters via Jeff Jarvis:
If the user wants to be both author and editor, and technology is increasingly enabling this, what will be the role of the media company? He has three answers: Media companies will be a “seeder of clouds.” Nice analogy. I call it a magnet and would recommend that to him for he says that just creating content is not enough; they must attract the people. The second role is to be a “provider of tools – We need to produce open standards and interoperability to allow disparate people to create content of disparate types. Let’s not make the same mistakes newspapers did with the protectionist online strategies that characterized Internet 1.” By that he means not recreating the old content in the new medium. The third role, he says, is that media companies will be “filter and editor.” He says that “the good stuff will rise to the top” online.
Presumably, Glocer is at least implying that the good stuff will only rise to the top with the help of good editing. So, seeder of clouds, provider of tools, filter and editor: the Thoroughly Modern Media Company.