UK online ad revenues went mad last year, according to the Advertising Association (via journalism.co.uk):
The latest figures from the Advertising Association show that the amount of money spent on UK internet advertising rose by a staggering 73.1 per cent from 2004 to 2005.
In contrast, national newspaper advertising spend fell by 3 per cent and for regional papers by 4.4 per cent. Online advertising now represents a larger share of the UK market than consumer and business magazines, outdoor, cinema and radio advertising.
Total online advertising spend was estimated at £1.131 million for 2005 – £748 million from classified advertising and £383 million from display, such as banners and button adverts.
Overall spend on advertising for all media was £15.973 million, showing 2.1 per cent growth from 2004.
Interesting that overall ad spend should have grown so little. Is there a finite amount of ad spend in the UK market, and are we near it?