Do bloggers need to be filtered before traditional media organisations will incorporate them? One company seems to think so:
Pluck Corp., a blog-technology outfit, has launched a service that pulls together the posts of 700 bloggers and makes them available for traditional publications. Already, some big name traditional outlets, such as The Washington Post (WPO), Gannett newspapers (GCI), and The Austin American-Statesman, have signed up to give the service a whirl.
I admit my first response to this was “how odd, and how unnecessary”. Why can’t newspapers and other media players just do their own aggregation deals? But my second thought was different – maybe this is an early sign of the new kind of aggregation business model which Simon mused over a couple of weeks ago. Maybe Pluck could become a kind of PRS, paying royalties to creators and negotiating on their behalf. In this light, it begins to make a lot more sense. Worth watching.