For a graphic designer, few jobs are as challenging as designing a magazine. Unlike a logo or a poster, the design of which can rely on blunt simplicity, a magazine is a complex organism, the result of an intricate interplay of words and pictures. Any single issue represents thousands of minute decisions about typography, layout, photography, and illustration. And these decisions are made within an accepted system of conventionsâ€”preconceptions we all share about how a magazine is readâ€”and more practical and mundane limitations like budgets and schedules.
When I used to work on magazines, I found the design to be the hardest thing. That paragraph encapsulates why – and also counts doubly for websites, which not only have to incorporate all those elements but have to transform “interaction” from something as simple as turning a page to a rich, multi-possibility thing.