The edit of the video breaks up the rhythm of the interview, so the full awkwardness canÃ¢â‚¬â„¢t be appreciated unless you watch the complete segment (a bootleg of which is currently available on YouTube). ThatÃ¢â‚¬â„¢s in theory what CBS was hoping to do last night: lure gawkers (and Gawker readers) to tune in. But the editors might have done too good a job encapsulating the weirdest moments Ã¢â‚¬â€ either that, or the video didnÃ¢â‚¬â„¢t get online in time to circulate widely enough. Either way, LettermanÃ¢â‚¬â„¢s ratings showed no visible improvement last night, going from a 3.8/10 on Tuesday to a 3.0/8 on Wednesday, and still coming in second to Leno.
I can’t bring myself to watch this, but do sort of ask myself what this says about our attitudes to our audience – show them a bit of something awful, in the hope that they want to respond to the full awfulness when it’s broadcast. I mean, I get it, it’s good media – but has no-one read Ben Elton’s Popcorn?