"ItÃ¢â‚¬â„¢s no good being prescriptive – the skills and boundaries overlap too much. On the other hand there are some meaningful, common sense distinctions between the different types of activities involved in social media work which could help us move beyond the Ã¢â‚¬ËœIÃ¢â‚¬â„¢m not techieÃ¢â‚¬â„¢ label. Partly, by defining these roles more clearly, weÃ¢â‚¬â„¢ll be able to advertise roles and brief recruitment agencies more easily. But by understanding different skills and aptitudes, we might be able to establish happier teams and make a stronger case for scaling up digital engagement within organisations."
Very nice, this. Very nice indeed.
"Carter, however, said today that more private sector players than merely RTL have expressed an interest in Channel 4. "The government's position is very clear: at this stage of the process we are inviting other interested parties. We do not have a preferred solution. Do we believe the answer has to include another party? No, we do not believe that. Could it? Yes, it definitely could. Have we had approaches from other private sector parties that look on paper to have come up with ideas that could work? Yes we have," he added."
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