This is very smart (apologies for aggressive cross-posting):
Iâ€™ve pointed out that any concerned parents searching Google for information on the cervical cancer jab (in the tragic wake of a schoolgirlâ€™s death) see a mass of negative and inaccurate information linking the girlâ€™s death to the vaccine.
It turns out she died of an unrelated tumour. But Googleâ€™s results will give parents second thoughts about letting their daughters be vaccinated, even though the injection will save 00s of lives a year. You can help however.
YOU can help do something about this.
If you can publish a web page â€¦
The results Google shows are heavily influenced by two things â€“ the number of links to a page, and the text thatâ€™s used for a link.
So, please, if you have any way to publish a web page (you have a blog, say, or you work somewhere that publishes online), then link to this URL:
Ideally, use some link text like cervical cancer jab or cervical cancer vaccine to link to that page, like this: cervical cancer jab.
The more of us who link to it, the higher in Googleâ€™s results that page will appear, counteracting the ill-informed media scaremongering. My aim is to get this NHS page into the top 10, and preferably top 3, of a search for relevant terms.
Nice work, sir. So remember: link to this cervical cancer jab page!
Update from Malcolm Coles in the comments: the NHS have started promoting a new HPV jab page here.