It might be an odd thing to say, but I think we’ve got an ingrained imbalance in how we listen to “the media”. “The media” assumes that everyone is listening to it with the same intensity as we put into making it. So, when somebody says something stupid and a very small number of people complain, it’s easy for “the media” to make this into something hugely significant, just by talking about it.
And, in fact, no-one is listening with anything like this intensity. It’s something they’re aware of, happening over there and quite interesting. But while we all shout at each other about the thing we care about, the rest of the world goes on its merry way, wondering what all the fuss is about.