However desperately I want it to work, I confess to being hugely underwhelmed by the website for Plastic Logic’s QUE. Compare the demo video with Berg’s spectacular work for Bonnier. By comparison, the Que looks monochrome, clunky, and ancient.
And wasn’t the whole point – I mean the whole point – of the Que that the lightweight plastic machine meant the experience of it was much more akin to consuming real paper-based products? This isn’t even mentioned. Oh dear.
What we seem to have here is a tablet, not plastic paper. And a tablet which is monochrome, limited in interactivity, and with a stupid name that I don’t know how to pronounce. Oh double dear.