The Net as a medium is not for anything in particular Ã¢â‚¬â€ not for making calls, sending videos, etc. It also works at every scale, from one to one to many to many. This makes it highly unusual as a medium. In fact, we generally donÃ¢â‚¬â„¢t treat it as a medium but as a world, rich with connections, persistent, and social. Because everything we encounter in this world is something that we as humans made (albeit sometimes indirectly), it feels like itÃ¢â‚¬â„¢s ours. Obviously itÃ¢â‚¬â„¢s not ours in the property sense. Rather, itÃ¢â‚¬â„¢s ours in the way that our government is ours and our culture is ours. There arenÃ¢â‚¬â„¢t too many other things that are ours in that way.