When media events came out of a clear blue sky and made a pleasant distraction from the daily tedium it’s conceivable that you might want to get the inside track on a press release. That is no longer the case since boredom was banished and we now compete in an attention economy where distraction is a permanent state. It doesn’t really matter who you are, Universal Pictures or somebody trying to get a gig listing for a newly-formed indie band; you are no longer entitled to anybody’s attention. Not the public’s and not the media’s. Whatever attention you manage to get you have to earn.