Associated Northcliffe Digital is pleased with its LocalPeople project – and it appears that in some places it might even be making money:
AND launched LocalPeople in 2009 as a network of sites organised by a freelance community publisher and contributed to by local citizens. Itâ€™s now up to 100 sites, eight of which became profitable last month, managing director Roland Bryan saysâ€¦
â€œWe now feel weâ€™ve proved there is pretty significant user enthusam and engagement. Across the network, weâ€™re now seeing 320,000 uniques and, per town, penetration of about 20 percent of all the online households using our sites at least once a month.
â€œThe thing thatâ€™s been the real clincher, weâ€™ve been seeing really good revenue growth across the sites, well ahead of our expectations.â€
They’re looking to expand – possibly even overseas.