Associated Northcliffe Digital is pleased with its LocalPeople project – and it appears that in some places it might even be making money:
AND launched LocalPeople in 2009 as a network of sites organised by a freelance community publisher and contributed to by local citizens. ItÃ¢â‚¬â„¢s now up to 100 sites, eight of which became profitable last month, managing director Roland Bryan saysÃ¢â‚¬Â¦
Ã¢â‚¬Å“We now feel weÃ¢â‚¬â„¢ve proved there is pretty significant user enthusam and engagement. Across the network, weÃ¢â‚¬â„¢re now seeing 320,000 uniques and, per town, penetration of about 20 percent of all the online households using our sites at least once a month.
Ã¢â‚¬Å“The thing thatÃ¢â‚¬â„¢s been the real clincher, weÃ¢â‚¬â„¢ve been seeing really good revenue growth across the sites, well ahead of our expectations.Ã¢â‚¬Â
They’re looking to expand – possibly even overseas.