News Corp’s scattergun approach to apps and revenues continues with the frankly bizarre news that a publication aimed at a working-class demographic is launching a five pound a month app on a 500 pound device:
Renewing via iOS’ recurring subscription, the price equates to £0.20 a day, £0.10 cheaper than in print, and includes two user interfaces – a custom, swipeable app that will be familiar to anyone who’s used The Times app but is more visual, and a page-turner replica of the print edition that includes Page 3.
via First Look & Gallery: The Sun Launches £4.99-A-Month iPad Edition | paidContent.
How many of these do they really expect to sell?
