This one seems kind of surprising, and yetÃ¢â‚¬Â¦The Huffington Post has acquired Adaptive Semantics, its first purchase of another company. HuffPo wants to use Adaptive SemanticsÃ¢â‚¬â„¢ software, which provides Ã¢â‚¬Å“learning and sentiment analysis technologyÃ¢â‚¬Â to continue to scale community and work in tandem with the siteÃ¢â‚¬â„¢s team of human moderators. The move is in part, a reaction to the rise of other freelance aggregators, and the newly aggressive approach to this kind of content by Yahoo (NSDQ: YHOO) and AOL (NYSE: AOL). Terms of the deal werenÃ¢â‚¬â„¢t disclosed.
HuffPo had already been working with Adaptive Semantics and also had a minority stake in the company. Elena Haliczer and Jeff Revesz, co-founders of Adaptive Semantics, will join HuffPo as project lead, social news technology; and director, social news technology, respectively.