Wired Creative Director Scott Dadichâ€™s role is expanding to corporate Conde Nast following the initial success of the magazineâ€™s iPad app. As Executive Director, Digital Magazine Development, heâ€™ll work at the corporate level to develop simultaneous print/digital publishing systems for the various magazine brands based on the Adobe (NSDQ: ADBE) partnership and Wired model.
The publisher has been experimenting with various approaches to digital magazines. This would appear to be a vote of confidence in the Wired model, which integrates digital development with the magazine staffâ€™s print role. The first iPad edition sold more than 96,000 downloads at $4.99; the July issue hit the App Store Wednesday.
I find it pretty interesting that several firms are setting up “digital magazine development” units separately from their web teams. The Economist has done the same. I initially thought this was bizarre, but having spoken to some of the people involved I’m beginning to think it makes sense. It also poses the always-relevant question for magazines: what is the Website for?