Hat tip: Neil Perkin.
This book will be for anyone interested in creating products that are not just market exchanges, but cultural exchanges Ã¢â‚¬â€œ for anyone that wants to build or reshape an organization for doing business in a world gone digital Ã¢â‚¬â€œ and for anyone just finding their footing in the marketing industry today. Ultimately, I want the book to serve as the how, not just the why or what, for transformational growth at a time when a commitment to strategic change will reshape the entire business landscape. At the core of the book will be ten new principles for creating, promoting, and distributing products in the future Ã¢â‚¬â€œ my ten new commandments for brands and marketers.
And the book itself, from ideation, creation, and distribution will follow these new tenants Ã¢â‚¬â€œ starting with this kickstarter project and you.