Now we’re waiting again for mobiles, and especially smartphones allied to mobile networks, to catch up with what ambitious startup companies want to do. Apple’s insistence in 2007 that iPhone users should have unlimited data plans yanked the entire mobile business forward about 10 years, and briefly showed us how everything should be working by 2012. No surprise that in recent months the mobile networks, unable to invest fast enough, have been rowing back on the “unlimited data” commitment, taking us back to 2007.
The next big sites won’t be social networks. Of course they’ll have social networking built into them; they’ll come with an understanding of their importance, just as Facebook and Twitter know that search (an idea Google refined) and breaking news (Yahoo’s remaining specialist metier) are de rigueur. Nor will they be existing sites retrofitted to do social networking, despite the efforts of Digg and Spotify.