Absolutely not. We have nothing against iTunes, itâ€™ll end up there eventually Iâ€™m sure, but it was important for us to do this in as close to a DIY manner as possible. If we were just using iTunes, we couldnâ€™t be doing tie-ins with physical product, monitoring our stats (live), and helping people in real-time when they have a question regarding the service. Being able to do all of those things and having such a transparent format in which to do it has been a dream come true. We all buy stuff on the iTunes store â€“ or AmazonMP3 or whatever â€“ but itâ€™s not THE way artists should be connecting to fans, and itâ€™s certainly not the way someone is going to capture the most revenue on a new release.