By John Plunkett: Marketing messages that appear on company websites and social media services such as Facebook and Twitter are to be subject to the same regulations as adverts that appear on television, newspapers or other media.
The Advertising Standards Authority (ASA) said today the online extension had the â€œprotection of children and consumers at its heartâ€. The move was in response to more than 4,500 complaints the ASA had received about online ads but which it had been unable to deal with because they fell outside its remit.
Under the new rules, which will come into effect on 1 March next year, the ASA will have the ability to demand the removal of paid-for links to pages hosting a banned ad. It will also be able to place its own online ads highlighting an advertiserâ€™s continued refusal to comply with one of its rulings.