"Network Realism is writing that is of and about the network. ItÃ¢â‚¬â„¢s realism because itÃ¢â‚¬â„¢s so close to our present reality. A realism that posits an increasingly 1:1 relationship between Fiction and the World. A realtime link. And itÃ¢â‚¬â„¢s networked because it lives in a place thatÃ¢â‚¬â„¢s thatÃ¢â‚¬â„¢s enabled by, and only recently made possible by, our technological connectedness."
"Law 3: No one has thought about selling the advertising
Weirdly, because advertising actually makes the business press go round, no one in the ad department will have thought about how to organise the selling of online ads. There will be no scheduling tool to ensure no one books the same space at the same time; no one will have been given responsibility for coordinating the online ads, and no one will have consulted with web development about what formats work or not. As an added bonus, the tracking codes provided by the client for their banner ads may clash with the tracking codes used by the publisher. Trail fail."