There’s a great deal of stuff being written right now about online marketing and books. Specifically, how does an author get attention when traditional retail (ie, shop windows) is on its knees, and so many books are being published? There’s a lot of snake oil, a lot of FUD, and a lot of general spinning around with panicked faces.
So it’s nice to see someone doing a good job with their own book. And unsurprisingly the someone is John Scalzi, who for me is one of the top half-dozen authors online. And I haven’t even read any of his books. His new one, Fuzzy Nation, is out NOW, and if you want to see how he announced it:
That post has got it all: tone; a bunch of interesting links; naked promotion; and a great book cover which he is sweating like his life depended on it. And more than that, it shows how you’ve got to put the hours in – getting the book read and reviewed, getting the audiobook read by someone who’s a Name, doing the interviews, hitting the road. Because all that stuff increases your web footprint, which is just a consultantish way of saying it gives you stuff to link to.
And one other thing: none of this stuff is rocket science. It’s plain old common sense linked to a passion for the work, and for working.
I’m also reminded of how different Americans are in this regard, and an anecdote that (I think) David Hepworth told about hosting Whistle Test on BBC 2. British bands, he said, came into the studio to have fun and be cool. American bands came in to work.
Nice work, Mr Scalzi. I am watching and man, am I learning. And I’m buying that book.